Maxis: Critics right to slate poor SimCity launch

Maxis General Manager Lucy Bradshaw has said in an internal memo that critics are right to slate SimCity due to it’s launch problems, however she still feels that the team has done a fantastic job with the game, which hopefully players will soon see for themselves.

“The rollout in North America has been challenging,” wrote Bradshaw in the memo which was acquired by Polygon. “It’s also now evident that players across Europe and Asia are experiencing the same frustration.

“I’d like to say that it’s not fair that the game score shouldn’t be punished for a server problem. But it is fair. SimCity is an online game and critics and consumers have every right to expect a smooth experience from beginning to end.

“I and the Maxis team take full responsibility to deliver on our promise.”

It seems that at the moment EA’s decision to make this game online only has backfired, although to be fair neither me nor Colin have experienced any issues with the game as of yet.



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Hi I'm Dan, I work at Video Game Box and write a few posts now & then. I adore my PS4, Xbox One, 3DS, PS Vita and my Beagle. At present i'm working my way through Titanfall, South Park + Lego Movie. Looking forward to Destiny, Elder Scrolls Online and of course Mario Kart :) Please share any thoughts you have...We're one happy gaming community & all comments are welcome!

Posted on March 8, 2013, in PC and tagged , , . Bookmark the permalink. 3 Comments.

  1. In a memo sent to affiliates (and obtained by IGN), EA asks for active promotion for SimCity to cease. The company has deactivated all links in Origin’s LinkShare program, which a lot of companies use to promote EA games.

    The full memo can be seen below:

    “Hello Affiliates,

    EA Origin has requested to pause all SimCity marketing campaigns temporarily, until further notice. We have deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being. To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game. We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation.

    Sincerely, Affiliate Team”

  2. EA Maxis is set to patch SimCity is order to fix the traffic congestion currently hounding every single players cities.

    In a new blog post on the official site, lead designer Stone Librande said the team is working on a fix now and hopes to have this live soon.

    “When bugs are discovered we will address them as quickly as possible, with updates such as the ones we’ve been rolling out over the past week. Our main focus right now is updating the pathing system that the Agents use to get to their Sinks. Running a successful city means keeping the traffic flowing and we are actively working to make this system better,” he said.

    “To dig a little deeper our roads will have a weighting system based on 25%, 50% and 75% capacity. As a road hits those marks it will become less and less appealing for other cars, increasing the likelihood of them taking an alternate path if one exists,” he said.

    “Emergency vehicles will not get blocked in their garages and will move into empty lanes to get around traffic jams. We’re also working on preventing service vehicles from clumping up (for instance, only one fire truck will respond to a fire instead of two) and improving the way that Public Transportation operates in the city.

    “We are currently testing a patch internally and hope to have it out to you soon,” he added.

    Sounds like our cities are about to get slightly more efficient.

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